Retail Quiz-5

All the prices and quantities are logged in the system through a ________

Copy of the transaction is printed by a ______

Point-of-sale marketing utilizes ______ to catch a shopper's attention.

Point-of-sale marketing, commonly known as _______

POS marketing often results in impulsive ______

‘Promotion’ and ‘Marketing Communications’ are interchangeable terms.

What is a push strategy?

Retailing is a marketing function which ________.

Salesforce.com was one of the first to deliver customer relationship management (CRM) software over the internet. Many companies are using CRM to create more sales with existing customers. All of these companies are banking on the increasing importance of _________ as a growing source of sales.

Always place impulse purchases, such as magazines and candy, near the cash Register. Why?