A company is analyzing its marketing ROI using a mathematical model. Which of these metrics, when significantly inflated in the model, would lead to the MOST misleadingly high ROI calculation?

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Accepted Answer

Average Customer Lifetime Value (CLTV)

Answer

Customer Acquisition Cost (CAC)

Answer

Marketing Spend

Answer

Website Traffic from Organic Search

Answer

Number of Social Media Followers

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Math Marketing Mix: A Tricky Calculation?

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