Business Studies Quiz 1

_________ provides a rational approach for setting objectives and developing appropriate courses of action for achieving predetermined objectives.

Marketing mix is the set of_______________ that the firm uses to pursue its marketing objectives in the target market.

Which level of management is responsible for the welfare and survival of the organisation?

Name the principle of management given by Fayol which when applied would mean that the workers and management both honour their commitments without any prejudice towards one another.

A brand or part of the brand that is given legal protection is called ____________

Identify the dimension of the characteristic of management- “it is multidimensional”, which specifies that the task of management is to make the strengths of human resources effective and their weaknesses irrelevant towards achieving the organisation's objectives.

_____________ involves a variety of programmes designed to promote and protect a company’s image and its individual products in the eyes of the public.

Which type of organisational structure will you suggest for a firm which has diversified activities and operations requiring a high degree of specialisation ?

“Changes or events cannot be eliminated but they can be anticipated and managerial responses to them can be developed.” is suggested by the following importance of planning:

“Grouping similar nature jobs into larger units called departments” is the step in the process of one of the functions of management. Identify the function of management.