What does “neuro” in neuromarketing refer to?

Neuromarketing helps companies understand...

Which part of the body does neuromarketing study the most?

Why do companies use happy faces in ads?

What color is often used to grab attention in marketing?

Which emotion is most often used in neuromarketing?

Why do some ads play music?

What does the brain help you do when shopping?

What is “eye tracking” in neuromarketing?

Which of these can influence your brain without you noticing?