Marketing Quiz-1

Which P is a complex of tangible and intangible attributes, including packaging, colour and services that satisfy needs and wants of people?

Intensity of demand for the product would be different with different desires and wants Identify the type of method of pricing

When diverse products belonging to same category are manufactured by a company but have different brand names are called

Which pricing method are customary pricing and price lining examples of?

Buying, selling and risk bearing functions performed by channels of distribution come under this category.

This type of middleman only carry complementary product lines

This P includes the Integrated Marketing Communication, the Promotion mix. Identify it

The least cost per customer is a feature of

Which of these is not a characteristic of services?

What is the full form of ICT?