It provides written information about the product helping the buyer to understand the nature of the product its distinctive features

The needs of the customer are identified through market research and the insights thus obtained are used to add new features to the product

A deliberate alteration in the physical attributes of a product or its packaging is called

If the demand for a product is inelastic firms fix a price of the product which will be

The type of promotional technique to be used is dependent on which P’ of marketing mix

Which type of pricing policy is suitable where little is known about the price elasticity of the product

What takes place between manufacturers and customers before closing a deal

Which of the following is NOT included in product decisions ?

Breaking the bulk is function of

Which of the following is NOT considered a type of re-seller :