Marketing Quiz-10

Which ‘P’ out of the following is the focal point of all marketing activities?

The specific company’s products which get an identity through a name are called _______.

Which out of the following is NOT a factor influencing product mix?

What increase the rights of brand or company and its ownership?

For which type of products Sellers engage in Price war

If fixed expenses in a production unit are Rupees 1,62,000, variable cost per unit is Rs 45 and S.P per unit is Rs 60, find the BEP Quantity. What should be the S.P. if Break Even output is brought down to 18000 units?

A) Price is the only element which generates revenue for an organization and determines its growth.

R) Price indicates the money value which a buyer is ready to exchange for purchase of certain products.

Consumers are ready to pay high price for BMW cars in comparison to other cars available in the market. Identify the pricing policy followed by the business enterprise out of the following.

A) The life cycle of the product is the longest and that of the brand is shortest usually.

R) Modifications need to be made in the PLC because of changes in the environment.

Maruti car Udyog ltd. Assembles different parts of their cars manufactured at different places by different manufactures. It keeps the purchased goods at a particular place. Which function of channel of distribution is discussed above?