Marketing Quiz-12

The marketing department of an automobile company is currently researching about the size, density, location, age and literacy of its target market for its vehicles. Which environment is being researched by the company?

The marketing environmental analysis does not help in:

“Western Fashion Store “tries to appeal to style conscious, independent fashion freaks who goes shopping every week to look for latest hot fashions. What kind of market segmentation is being used by Western fashion store?

One of the following is an advantage of using market segmentation:

In a metropolitan cities like Delhi, Mumbai, due to fast life style, there is more demand for:

The concept of social responsibility, following bio degradable packaging, eco mark etc comes under the category of:

The term Marketing refers to ______.

One of the following is not an element of marketing mix:

XYZ Company initially was in servicing and repairing of all types of electronic gadgets. But during COVID 19 period, the company started providing haircut, massage and other personal care services as well, at reasonable price at customers’ door step. Identify the element of marketing mix not reflected above.

Macro environment consists of _______.