The equation used to determine the level of customers satisfaction is:

When a single segment reaches the point of full market penetration and, the marketer opts for targeting a closely related segment. Identify the type of Targeting referred to here.

The AIO (activities , interest ,and opinion) are used for which of the following type of segmentation ?

________ classifies the market based upon attributes such as age, gender, ethnic origin, education, family size, income etc.

What does Consumer market comprises of ?

There is an increasing trend towards E-commerce and online transactions because of easier availability of information technology in India. Identify the marketing environment:

The management of an organization has to monitor the external forces to make strategy for the firm in the future. Through environmental analysis, the management can develop an environmental threat and opportunity profile which estimates the impact of environmental forces on the firm. Identify the concept

Which of the following macro environmental forces include components-tax rate, exchange rate, foreign trade policy and inflation?

Yum Yum Ice Cream was launched by Superb Food Manufacturers. The portfolio consisted of various products like sticks, cones, cups, bricks, ice cream cakes, sugar free ice creams in different flavours.

Which significance of Marketing is being reflected above?

The ‘Exciting Smart Phone’ was launched by Drizzle Limited, and was positioned for the rich class users of mobile phones. The company mainly focused on product design, quality, branding, performance & features. It emphasized on innovation to produce better quality phones. It believes in the ideology that good will sell itself. Identify the concept followed.