Which of the following elements is included in service marketing mix, but not included in product marketing mix?

In case the customer perceives the product value to be high, then the marketer can set the price at ______________ level to make more profits.

Which of the following is a sales promotion tool?

Logistics and Assortment are functions included in one of the following elements of marketing mix. Identify the element.

Which of the following is excluded in Promotion?

When a firm brings out a new product into a new or existing market, it may feel that it needs to make quick sales in order to establish itself and to make it possible to produce larger quantities. It may therefore start off by offering the product at a low price. Identify the pricing strategy used by the firm.

Selling of products directly to customers through channels such as retail stores, markets, the internet, direct mail orders, door-to-door sales and catalogues is termed as:

Segmentation needs to be done as market is _______________ in nature:

Which of the following is not a basis of demographic segmentation?

In one of the targeting strategies, the marketer selects only one single segment out of the various segments available. The reason being that the segment is untouched has less competition. Name the Targeting Strategy reflected here.