Test Your Marketing and Sales Knowledge

Read the given statements about Positioning and identify the incorrect statement.

The stores like Reliance Fresh and Big Bazaar have positioned themselves as ‘economical stores’. Which basis of positioning is being reflected here?

The process of evaluating each identified market segment’s attractiveness and selecting which segments to enter is termed as:

Which targeting strategy aims at capturing sufficient volume of customers so as to gain benefit of economies of scale?

Which of the following statements reflects meaning of prospect?

Which of the following is not a characteristic of effective presentation?

“Should I get the product packed for you?” Which technique of closing the sale is being used here?

After collecting the database on prospective customers from various sources, the sales person has to find out which of these prospective customers would buy the product so that he can divert his energies only to those and filter the nonproductive customers. This process is called as:

Which of the following is correct way to handle objections related to price of product?

The plan of presentation (pre-approach) in sales process should be ______________ in order to accommodate the situational changes.