Marketing and Sales Knowledge Check

Under which concept of Marketing, it is presumed that customers will not buy unless they are approached and convinced for the same?

_______________ is the consumer‘s estimate of the product‘s overall capacity to satisfy his or her needs.

Which of the following is not a responsibility of sales organization?

Winning the confidence of customer is as good as fulfilling the goals of the organization. Identify the Marketing concept highlighted here.

The _______________department consists of persons working together for effective marketing of products manufactured by the firm. It is the department which coordinates and provides an efficient, economic and flexible administrative set up to ensure timely movement of products from the buyers to the sellers.

Without Marketing, Sales suffer! The given phrase implies:

Which utility is created by warehousing?

Which of the following is not a required condition for an exchange to take place?

A ____________ is that portion of a larger market which individuals, groups or organization share one or more characteristics that causes them to have relatively similar products’ needs.

In case of highly competitive market, customers are likely to ____________: