Marketing & Sales Knowledge Challenge

Question 1

Who proposed 4Ps classification of Marketing Mix?

Accepted Answer

E Jerome McCarthy

Answer

Philip Kotler

Answer

William J. Stanton

Answer

Henri Fayol

Question 2

A dress designer wishes to sell his unique exclusive dress to wealthy customers. Which pricing strategy should he use?

Accepted Answer

Skimming

Answer

Penetration

Answer

Cost-plus pricing

Answer

Hour-based pricing

Question 3

Identify the type of positioning strategy which is helpful in case target audience is illiterate:

Accepted Answer

Positioning on the basis of symbols or illustrations

Answer

Positioning on the basis of different product class

Answer

Positioning on the basis of quality

Answer

Positioning on the basis of product characteristics

Question 4

What should be done by a salesman when an objection is raised by the customer?

Accepted Answer

Listen to it and handle it

Answer

Ignore it

Answer

Listen to it

Answer

Interrupt and continue his presentation

Question 5

Planning the presentation is also called as:

Accepted Answer

Pre-approach

Answer

Approach

Answer

Prospecting

Answer

Concluding

Game Settings